BRANDING
DISCOVERY
The first step in the branding process is getting to know your business and what makes it unique. Together, we look at your industry as a whole to see where you fit in. We’ll discover the answer to questions like: Why does your business exist? What are your companies core beliefs? Using the information from this stage allows us to craft the foundations of your brand strategy.
Interview Key Leadership
Brand Audit
Brand Alignment
STRATEGY
After gaining insight into your business we will begin to craft a clear approach to your unique branding solution. This creative solution will be based on your business, your story, and your goals.
Brand Concept
Positioning
Brand Strategy
BRAND IDENTITY
Next, we develop a visual language for your brand that communicates the value you offer to your customers. Here is another great opportunity to share your story and how you provide a one of a kind experience that your customers will relate to and remember.
Naming
Logo Design
Stationery
Print Design
Ad Campaigns
IMPLEMENT
Finally, it’s time to let your newly crafted brand out into the world to be experienced and consumed. There is no second chance at a first impression so getting it right is crucial to success. Everything from your signage to your website creates a lasting impact on present and potential customers. It’s important to make sure those assets communicate your distinct culture and quality.
Web Design
Signage
Packaging
Tradeshow and Displays