Zeynlabs designs lighting fixtures rooted in a vision of universality. The cofounders are Egyptian but nomadic, having lived across continents. They needed a brand identity that bridged East and West, modern and traditional, creating something that felt neither explicitly Eastern nor Western, but universally in between. The challenge was positioning a product-driven company with a deeply cultural story without being heavy-handed or clichéd.
They had a story they wanted to tell about merging cultures and combining old and new. They trusted me to bring it to life. This project became one of my favorites because it required understanding not just their business, but the personal philosophy behind it. The work needed to honor their heritage while feeling contemporary and forward-thinking.
The identity I created whispers culture without shouting it. It's minimal but warm, timeless and forward-thinking. A brand that feels like an authentic extension of who they are and what they believe in.
SERVICES
CREATIVE DIRECTION
BRAND IDENTITY
LOGO DESIGN
WEB DESIGN
LOGO
Drawing inspiration from the name Zeyn, which means beauty in Arabic, and Zen for peace, I used Arabic geometry and architecture to create a strong geometric mark that doubled as a rising sun.
The wordmark works across applications while maintaining clarity and impact at any scale.
VISUAL LANGUAGE
The palette is monochromatic greyscale anchored by warm, soft red hues like basking in a gentle sunrise or sunset. These colors evoke light and shadow while bringing personality and warmth to the system. Typography combines Orpheus Pro as the display font for headlines, bringing elegance and presence, with Sweet Sans as an accent and Sofia Pro as the body copy for clean, modern legibility.
Light and shadow driven gradients create depth and movement, suggesting the interplay between tradition and modernity. A heavy use of grain in photographic elements adds texture and authenticity, grounding the visual system in something tactile and human. It's a brand that respects both tradition and innovation, creating something universally in between.
COLLATERAL AND MOCKUPS
[ FIG. 04 ]
